Influencer marketing has fast become a mainstay of marketing strategy at large publishers and developers around the industry. You know their names — Ninja, Dr. Disrespect, Shroud — and you know their gimmicks, even if you’ve never watched their streams. Influencer marketing in games is an often misunderstood prospect to industry enthusiasts and to those unfamiliar with how influencers, pundits, experts, and even journalists are different.
We’re aiming to pull back the curtain with our new column, Full Disclosure, which is presented by our friends at InfluencerUpdate.biz. We’ll be curating a selection of articles from InfluencerUpdate.biz each Friday to highlight what’s happening with gaming influencers, trends, and which games they’re paying the most attention to.
Note: Excerpts are directly from InfluencerUpdate.biz with permission.
Top 10 streamed games of the week: the new battle royale in town has dethroned Fortnite. For the first time in this chart’s history, Fortnite has been knocked from the top spot. Epic’s battle royale phenomenon has lost its crown to Apex Legends, a new, free-to-play battle royale offering from Titanfall developers Respawn Entertainment. The game has racked up over 39.6 million hours watched in its first week. However, its numbers are boosted significantly by the interest of some of Twitch’s biggest creators, including Ninja and Shroud. Read the full story.
Epic Games wants to make influencer marketing more accessible for small studios and devs. Epic recently introduced ‘support-a-creator’, an initiative that lets Fortnite players support their favourite Fortnite creators. Users can put a code into the game and allow a creator to receive a cut of everything they spend inside the title. While this method of supporting influencers was initially used in Fortnite, Epic plans to roll it out across its new store. Then eventually, it’ll pass the gauntlet down to the developers and studios selling on it. That way, devs can be in control of compensating influencers. Read the full story.
PewDiePie has ‘beef’ with Roblox after game deletes his account. The social online game Roblox appears to have taken issue with popular YouTube Felix Kjellberg, also known as PewDiePie. Apparently the account he was using was deleted for using an offensive username, which was just a variation of PewDiePie with numbers on it. While Kjellberg joked about the ordeal, some of his fans began reporting on getting similar notices for using ‘PewDiePie’ in their own usernames. Read the full story.
SuperAwesome raises $13m for YouTube alternative aimed at children. KidTech firm SuperAwesome has raised $13 million in investment as it looks to launch a new ads-based video on demand service aimed at young audiences. The new video platform will host children and family-oriented content targeted at the seven-to-12 age group. YouTube has come under fire over the years for the controversial videos it hosts, sometimes delivered to unsuitable age groups. Read the full story.
Team Fortress YouTuber that faked terminal illness returns to the platform after three years. Sketchek, a popular Team Fortress 2 YouTuber, has returned to making YouTube videos after a three-year hiatus from the platform. Sketchek disappeared for a long time after telling his fans that he had developed a terminal illness. He has now come forward and admitted that he fabricated that story. Read the full story.
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