Ubisoft’s recent announcement of an AI tool that generates dialog for Non-Player Characters in video games was generated with supine equanimity in most sections of the gaming media. Headlines like “New Ubisoft AI Tool Could Help Scriptwriters Create More Immersive Game Worlds,” and “Ubisoft Developing An AI Ghostwriter to Save Scriptwriters Time,” ticked the company’s […]
Tim Sweeney’s stage presence isn’t likely to attract the attention of the Oscars or Grammys live show organizers, but in yesterday’s State of Unreal presentation at Game Developer Conference, he fairly electrified his audience. The Epic Games boss lacks the flash and manufactured charisma of many tech execs. Even in high profile, widely distributed live […]
Evolving technology is transforming consumer behavior and, in the gaming business, you need to adapt to ensure that you stay relevant in the ‘new normal’. Privacy changes in the last few years have also required teams to pivot their marketing to further respect customer preferences. So, how can you protect future revenue and continue to […]
Despite the hype surrounding certain buzzwords in gaming right now, it’s always worth remembering that technology isn’t always a primary agent of change. People, and the way we see ourselves, can also make lasting differences, and improvements. A quick search of last year’s hot ticket words “Web3” and “metaverse” on this year’s Game Developer Conference’s […]
Game Developer Conference begins on Monday, March 21, running through the whole week. It’s an enormous buffet of panels and presentations that seeks to cater to every need, for people who live and work in the game industry. For us at GameDaily, there is no shortage of options relating to our area of interest; the […]
In the current Web3 fever, a Pokemon-style browser game with an NFT business model feels like an inevitability. Mino Games’ “first major crypto project”, Dimensionals, is a free-to-play RPG about gathering a deck of “lovable, collectible characters”. Some of the monsters that players collect (or, in the crypto-adjacent language of the day – “mint”) will […]
The generation born between 1997 and 2012 – commonly referred to as Gen Z – is entering adulthood en masse. Around one in three people alive today is Gen Z. More than 30 percent of the U.S. workforce will be Gen Z by the end of this decade. Gen Z’s influence on gaming is already […]
Last month, Finnish game developer and publisher Tower Pop announced a $2.1 million investment for its upcoming Web3 game Omega Royale. How does the tower defense (TD) genre – generally associated with casual, mobile gaming – fit into the Web3 world? Let’s take a look. Tower Pop’s founders, cousins Fredrik and Niklas Wahrman, have been […]
In September last year, mega-retailer Walmart launched its shiny new Roblox destination, Walmart Land. The company pointed out that the “interactive experience” was aimed at “the global Roblox community of over 52 million daily users”. A few months on, and only a tiny number of those daily users are bothering to visit Walmart Land. In […]
For those of us who care about gaming, an enduring difficulty presents itself. How do we frame the future? How do we describe the next few decades without resorting to glib generalizations, or making the error of casting the future on the basis of the present? A giant, heaving blob of jargon and corporate-speak has […]
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