Article written by Lewis Tutssel, Head of Gaming, Creative Shop, EMEA at Meta.
Authors: Krystel Bitar, Global Gaming Product Marketing Manager, Facebook Gaming at Meta and Jueling Ye, Global Gaming Product Marketing Manager, Facebook Gaming at Meta
The move follows similar news from competitor Microsoft.
“Life is more fun when you play games.” That’s the motto of developer and publisher–and one of AppLovin’s partner studios–Belka Games. Belka Games wanted to drive potential players to its hit mobile game Clockmaker, a match-three puzzle game. To do this, the company used Facebook Automated App Ads, which are designed to help achieve the […]
After what’s been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.
By Rory Donegan and Sharad Jaiswal, Marketing Science Partners at Facebook Gaming
The first round of ads will provide feedback for future business partners, assuming it proves profitable enough.
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