The study is a familiar one to market researchers, but raises questions about in-game advertising’s impact and what demographics companies should increase focus on.
While it’s unclear what lies in store for Anthem, BioWare’s active involvement in the game’s online community suggests EA isn’t ready to pull the plug on the game so soon after launch.
Five companies will be vying for a 98.6 percent stake in MapleStory publisher Nexon, including Chinese mega-conglomerate Tencent.
Here’s what happened in influencer marketing and streaming news for the week of February 25-March 1, 2019.
On average, Nintendo Japan employees stay longer, work less, and make a fair wage right out of school.
Martin Defries, a 35-year industry veteran, will head Numskull Games.
Half a year after Kotaku’s Cecilia D’Anastasio published an award-winning story discussing Riot’s internal issues with sexual harassment, the studio is taking new steps (on a long road) to solve its toxic workplace. But will it be enough?
Casual Connect London is coming in May. Don’t miss our many sessions including one by MoPub’s Vincent Pagnard-Jourdan, Head of Publisher Partnerships.
Wait… Stardew Valley in esports?
Former Call of Duty and Dead Space creative director Bret Robbins hopes to merge design of AAA with versatility of indie with Ascendant Studios.
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